A curated news advertising solution built around trusted publishers, contextual intelligence and independent assessment of news reliability and bias.
Reach audiences in credible news environments—with greater confidence in where your brand appears.
The digital news ecosystem has never been larger. But for advertisers, more choice creates a new challenge:
How do you know which environments deserve your brand?
TrustNews helps advertisers navigate this complexity by bringing together curated news inventory and independent content intelligence.
TrustNews is built with Klarion’s AI powered platform in partnership with Ad Fontes Media, whose methodology evaluates news content across dimensions including reliability and political bias. Ad Fontes generates source-level scores from ratings of individual articles and episodes, with articles assessed by multi-person analyst panels designed to reduce the influence of any single analyst's perspective.
This creates an intelligence layer between the news environment and the media buy.
Brand safety asks: Where should my brand not appear?
TrustNews asks a broader question: Where should my brand want to appear?
That shift moves news advertising from avoidance to positive selection.
Curated inventory across selected news publishers.
Understand the environment surrounding the impression.
Use independent assessment of news content to inform media decisions.
Align brands with relevant editorial environments.
Give advertisers greater confidence in where their message appears.
TrustNews can be particularly powerful for brands where credibility, context and quality of environment are important to the media decision.
Build credibility alongside credible journalism.
Reach audiences in trusted information environments.
Align innovation with informed audiences.
Protect the quality of the advertising environment.
Build presence around credible editorial content.
TrustNews
Where quality journalism meets quality advertising.