A curated collection of digital inventory qualified and ranked for its potential to earn attention.
Measured. Qualified. Curated for advertisers who value quality over quantity.
Programmatic advertising has traditionally optimised around delivery: Was the impression served? Was it viewable? Was the ad in the right environment?
But there is another question: Did the environment have the ability to earn attention?
Attention adds another dimension to media quality—helping advertisers distinguish between impressions that were simply delivered and environments that are more likely to engage the viewer.
Attention Qualified Inventory is a curated pool of inventory selected using attention intelligence. Rather than treating every eligible impression equally, AQI identifies inventory that meets defined attention-quality criteria and brings it together into a premium, activation-ready package.
Inventory is evaluated against attention-related signals, qualified against defined thresholds, and curated into a focused pool of high-quality opportunities.
Viewability tells you whether an ad could be seen. Attention asks whether the environment was capable of earning attention.
AQI brings these concepts closer together by considering the quality of the opportunity around the impression.
Could the ad be seen?
How long was it available?
Was the environment conducive to attention?
Does the impression meet the required threshold?
AQI is designed for advertisers who want to move away from buying large volumes of undifferentiated impressions.
A defined pool rather than an unlimited supply of inventory.
Inventory must meet established attention criteria.
Opportunities can be differentiated based on attention potential.
Built for campaigns where quality of exposure matters.
AQI can be particularly relevant for:
When quality of exposure matters as much as reach.
When a new product needs meaningful visibility.
When creative and environment need to work together.
Where viewing environment and attention are critical components of the experience.
Attention Qualified Inventory by Klarion
Curated for attention. Built for impact.