Indonesia
The region's largest OTT opportunity, with connected-TV usage increasing alongside long-form viewing and premium advertising opportunities. PwC forecasts CTV in-stream advertising to grow at 19% CAGR.
Across Southeast Asia, audiences are moving from scheduled television to streaming, connected screens and ad-supported viewing creating a new generation of premium, addressable video environments.
Klarion brings CTV and FAST inventory across Singapore, Thailand, Philippines, Indonesia, Vietnam and Malaysia together with the signals that make television smarter to buy.
Premium Content. Connected Audiences. Smarter Signals.
The streaming ecosystem across Southeast Asia is scaling rapidly.
Premium VOD subscriptions across Indonesia, Thailand, Philippines, Malaysia and Singapore grew 19% in 2025 to more than 61 million. Indonesia contributed a disproportionate share of new subscribers and viewing hours, while Singapore and Malaysia represent more mature markets increasingly driven by engagement and monetisation.
94% of ad-supported streamers in Southeast Asia surveyed by Magnite said they are more likely to purchase a brand they engage with across multiple devices—highlighting the opportunity for connected, cross-screen campaigns.
AVIA estimates FAST could capture at least 2% of existing ASEAN TV advertising revenue over the next five years, translating into more than US$100 million in annual FAST revenue across the region.
Across the six markets, streaming is no longer simply an alternative to television. It is becoming part of the television experience.
The region's largest OTT opportunity, with connected-TV usage increasing alongside long-form viewing and premium advertising opportunities. PwC forecasts CTV in-stream advertising to grow at 19% CAGR.
OTT video services are among the country's fastest-growing entertainment and media segments, with PwC forecasting 21% growth in OTT revenue in 2025.
A large and growing streaming audience, with an estimated 48M active OTT viewers in 2025.
One of the region's fastest-growing digital advertising markets, with digital advertising estimated at US$1.47B in 2025 and a forecast CAGR of 13.83%.
A highly connected market with 97.7% internet penetration, creating a strong environment for premium digital video and CTV adoption.
A mature, highly connected premium market where streaming growth is increasingly driven by engagement, monetisation and premium audiences rather than simply subscriber acquisition.
FAST combines the familiarity of linear television with the flexibility of streaming.
Free ad-supported streaming television.
Premium connected television environments.
Curated, brand-safe programming.
Who is watching, and how.
What they're watching, and when.
How engaged the viewing environment really is.
The FAST ecosystem is already expanding across these markets. Samsung TV Plus has launched across markets including Singapore, Indonesia and the Philippines, while local and regional players are expanding FAST propositions across ASEAN.
Southeast Asia isn't one audience. It's a collection of different viewing behaviours, content preferences and media ecosystems.
Klarion brings these markets together while retaining the ability to curate at a market, audience and content level.
Klarion helps advertisers move beyond simply buying connected-TV impressions.
Who is watching?
What are they watching?
Are they engaged?
Is this the right opportunity?
Signals combined into intelligent media packages.
Six markets. One intelligent CTV proposition.
Premium, highly connected audiences.
Fast-growing streaming and OTT consumption.
Large, expanding digital-video audience.
Scale + rapidly growing CTV opportunity.
High-growth digital and video market.
Highly connected, premium digital audience.
Reach audiences across premium connected-TV environments.
Curated channels by market, genre, audience or campaign objective.
Align brands with relevant content and viewing moments.
Combine premium viewing environments with audience intelligence.
Prioritise high-attention viewing environments.
Connect CTV with OTT, online video and premium digital environments.
Build bespoke CTV + FAST packages around specific audiences, contexts and objectives.
Most CTV propositions start with:
Klarion starts with:
We combine premium content, audiences, context and intelligence before the impression is bought.
Make the Big Screen Smarter.